TV and radio commercials have fairly stringent restrictions as far as length. Online videos, on the other hand, can be as long or as short as business owners need them to be. It is, however, important to keep in mind that shorter videos tend to keep audiences engaged, while longer videos are better for providing content that can't be offered via other means.
While there are a variety of different factors that can influence the cost of creating a video for online use, online video production is generally much less expensive than producing television commercials. Since they can be shorter than standard commercials, it's often possible to create videos that offer browsers a short introduction to the company and its services for a remarkably low price.
Improve Online Presence
Online presence is everything in today's digital world, and well-produced videos can have a substantial impact on a company's reputation. These videos can be tied into Google Adwords campaigns, YouTube pages, and social media campaigns to dramatically improve conversion rates. Plus, conversion data is available to help business owners evaluate how well their current campaigns are working so that they can make appropriate changes as necessary.
Show Some Personality
A creative video campaign can go a long way toward establishing a brand's personality and connecting with its target audience. Since online videos are formatted differently than television commercials and are less expensive to produce, many business owners choose to put out an ongoing series of creative videos to encourage ongoing engagement. Unlike the sales pitches made on television, these personal, creative videos tend to come across as more authentic and thus more effective.
Help Customers Learn
Companies can establish themselves as authorities within their industries by offering resources to customers that will help them learn about their products and services. Try to include product demos, how-to videos, and well-researched informational videos to keep website visitors engaged. These ongoing informational series should be used more as a resource for establishing credibility than as a sales pitch.